Corporate and Marketing Communications are two interrelated units under one division. Corporate Communication unit is in charge of the reputation of the organization and serves as the voice of the company. It is responsible for crafting messages that represent the company as a unified entity while Marketing Communication unit look after the image of the company through creating multiple tailored messages for its audience that shape how the company’s products or services are perceived.

 

Overall, this division oversees and directs the workflow of marketing, advertising and public relations and facilitates interdepartmental communications and managing external communications. It also responsible for building and maintaining a consistent branding or corporate identity across marketing and public relations channels and staying up to date on industry trends.