Al Jawaher reception and convention centre (JRCC) announced the signing of a long-term sponsorship agreement with Swiss Arabian Perfumes Group to collaborate and partner with JRCC on all events to be held in 2016. The signing ceremony took place at JRCC between Hanan Al Mahmoud, Director of JRCC, and Nader Ali, Executive Director of Swiss Arabian Perfumes Group. Commenting on the agreement, Hanan Al Mahmoud said We are delighted with this partnership with Swiss Arabian Perfumes Group, one of the leading perfume manufacturers in the Middle East with a significant share of the market as well as in sponsorship of social events dedicated to fashion and beauty." "The partnership with Swiss Arabian is a great opportunity for Sharjah Bridal Fair to establish a permanent relationship with customers throughout the year. We are confident this alliance will add value to the fair, through a collection of products and services that will be introduced and promoted during the event. We will also cooperate throughout the year during wedding receptions and other events that take place at JRCC," Al Mahmoud added. Commenting on the strategic partnership agreement, Nader Ali said the agreement would contribute to the development of the perfume and cosmetics industry in the region.

Date: 
Tuesday, March 22, 2016
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