An unbeatable platform for designers "Sharjah Bridal Fair Awards 2016" witnessed a talented group of winners in its four categories The last day of the fair saw winners in four categories of the "Sharjah Bridal Fair Awards 2016" receive trophies and cash prizes during the award ceremony three runners-up for Best Prototype Wedding App or Websites, and nine shortlisted fashion designers of the remaining three categories who presented 45 pieces-18 of which were walked down the runway in a spellbinding fashion show during the third day of the fair. The winners of the "Sharjah Bridal Fair Awards 2016" are designers Huma Al Hashimi and Alia Al Ajmani, the two owners of the Ruby Room brand who won Best Emerging Fashion Designer; sisters Hissa and Fatima Al Jawkar, owners of the brand Pearla who won first place in Best Women's Ready-toWear Collection; Sheikha Amal Bint Mana Al Maktoum, creator of the Azzalia brand, who won the award for Best Wedding Abaya and the website, who received the award for Best Wedding Website. The judging panel, composed of Hanan Al Mahmoud, Director ofJRCC, Khawla Al Serkal, Director General of Sharjah Ladies Club, and Latifa Al Shamsi, Emirati designer and blogger, reviewed a large number of submissions based on originality, creativity, functionality, strong aesthetics, commercial viability, and harmony. During the third day's show, prior to the announcement of the winners, the shortlisted collections by emerging designers managed to enthrall audiences with their youthful flair and multicultural details, where kaftans met hoodies and sneakers, and elegant Marchesa-esque dresses with straight cuts were strutted alongside half-dress half-abaya combinations. Speaking on the occasion, Al Mahmoud, Director of JRCC, said "We have launched the Sharjah Bridal Fair Awards 2016 in four categories to encourage up-and-coming fashion design talents and to stimulate the spirit of competition and innovation." The JRCC director congratulated the winners, noting that all the contestants were worthy of winning in recognition of the excellence and creativity of their designs. She added "We have successfully concluded the first edition ofthe Sharjah Bridal Fair, and hope to see everyone again at the second edition next year, which will offer many more unique, high quality designs and additional award categories." Al Mahmoud also expressed her gratitude to the more than 4,500 exhibitors and visitors, who gave immensely positive feedback about the diversity and well-managed shows and events that contributed to the success of the exhibition. Image(s) text: Al Mahmoud awarding the winners.

Wednesday, May 25, 2016